Broadcast meteorologists have been a mainstay of television newscasts for years, but declines in local news audiences as well as surging weather apps and social media outlets are redefining the industry. While it makes up less than 10% of the weather enterprise, broadcast meteorology is the most common link between the industry and most consumers of weather information. So will your future include ‘watching’ your favorite weatherperson? Or will they even exist?
Here are some links to items discussed in the latest episode
- Marshall Shepherd’s (bio) Forbes piece titled – Why Do TV Meteorologists Quit and recent episode on Weather Geeks.
- James Spann’s (bio) piece titled – Is There Any Hope For TV Meteorologists and his show WeatherBrains.
- Local TV News: Fact Sheet from Pew Research.
- With iPhones and computer models, do we still need weather forecasters? – by Eric Berger @ ars technica.
Now let’s jump into the episode